Frank Bacon

CEO

Frank Sondors - better known in the sales world as Frank Bacon - is the Co-Founder and CEO of Salesforge, the multi-channel cold outreach platform powering thousands of sales teams and agencies worldwide.

With more than a decade of experience scaling outbound operations from SDR to VP level, Frank has seen firsthand how traditional “hire more reps” playbooks fail in today’s market. His mission: build systems that outperform humans - not replace them. That philosophy drives Agent Frank, the AI SDR that’s reshaping outbound by blending human-AI collaboration to generate millions in pipeline without expanding headcount.

Frank is also the author of AI SDR: Your New GTM Edge to $100M ARR, the definitive guide to modernizing sales teams with AI. Drawing from years in the trenches and the real-world success of the Salesforge ecosystem, the book breaks down how to design hybrid human-AI teams, architect scalable data and infrastructure systems, and orchestrate outreach that actually converts. It’s a brutally honest roadmap for leaders tired of inefficiency - and ready to scale intelligently.

Outside of the office, Frank is a father of two and a relentless “doer.” Known for his obsession with performance, precision, and competitive edge, he channels the same energy into family, business, and mentorship alike. He’s not your typical sales founder - he’s the kind who brings a machine-like discipline to everything he touches (fueled, of course, by 6–7 cups of coffee a day).

Frank’s areas of expertise include:

  • Predictive & Market Intelligence
  • Demand Generation
  • Precision Marketing & Sales
  • Revenue Operations & Monetization Strategy
  • Coaching & Performance Culture

When he’s not building the next generation of AI-driven GTM systems, you’ll find him hosting The Sales & Bacon Podcast, where he sits down with top founders and sales leaders to discuss unfiltered lessons on sales, GTM strategy, and the future of AI in revenue.

Frank doesn’t just talk about the future of sales - he’s building it.

Blog posts by Frank Bacon

Using In-Product Signals to Optimize Cold Email Outreach (with Hyperengage & Salesforge)
Tutorials & Guides

Using In-Product Signals to Optimize Cold Email Outreach (with Hyperengage & Salesforge)

Explore how to use real-time product signals to qualify sales-ready leads and leverage Salesforge’s robust features to supercharge your outreach.
From SDRs to AI Agents: Redefining Outbound Sales
AI SDRs

From SDRs to AI Agents: Redefining Outbound Sales

Discover how Frank Sondors and Salesforge are transforming outbound sales with AI-powered agents and a modular sales tech approach, driving efficiency and growth in SaaS.
Ultimate Cold Email Guide Based On 10,000 Hours of Experience
Tutorials & Guides

Ultimate Cold Email Guide Based On 10,000 Hours of Experience

Unlock the secrets of successful cold emailing with insights from over 10,000 hours of experience. Learn infrastructure setup, domain selection, copywriting, and metrics to boost your outreach results.
We Reviewed 30+ AI SDRs: Here's The Best AI Sales Agent on the Market
AI SDRs

We Reviewed 30+ AI SDRs: Here's The Best AI Sales Agent on the Market

After reviewing over thirty different AI sales agents, one solution stands head and shoulders above the rest: Agent Frank. This AI SDR (Sales Development Representative) doesn't just compete with other popular AI sales tools, it outperforms them by a significant margin.
How to Scale Cold Emailing to 10k Emails/Month with No Risks
Tutorials & Guides

How to Scale Cold Emailing to 10k Emails/Month with No Risks

Discover how to scale your cold email campaigns to 10,000 emails per month without risking deliverability. Learn expert tactics on domain setup, mailbox management, and maintaining sender reputation.
AI Tools for A/B Testing Cold Emails
Tools

AI Tools for A/B Testing Cold Emails

Explore how AI tools enhance A/B testing for cold emails, improving personalization, timing, and deliverability for better campaign results.
Time Zone Management for Cold Email Outreach
Cold Outreach

Time Zone Management for Cold Email Outreach

Timing your cold emails according to time zones can significantly boost engagement rates and improve your outreach results.
6 Ways to Optimize Your Email Signature for More Meetings
Cold Outreach

6 Ways to Optimize Your Email Signature for More Meetings

Transform your email signature into a powerful tool for securing more meetings with these six optimization strategies.
Q&A: Expert Answers on Scaling Your Email Outreach
Cold Outreach

Q&A: Expert Answers on Scaling Your Email Outreach

Learn how to scale email outreach effectively by balancing automation and personalization while overcoming deliverability challenges.